Vogue’s Creators of Craft

Creators of Craft is a conceptual design project developed for the Vogue Arabia and IQOS initiative in collaboration with Seletti. The project explores how contemporary craft exists at the intersection of tradition, technology, and cultural expression.

The visual concept centers on a spiraling mosaic motif symbolizing the evolution of craft—from historical ornamentation to modern digital design. Our role included creative and visual direction, campaign branding, and design execution across both print and digital platforms, translating the concept into assets for events, social media, website experiences, and editorial materials.