Under Armour x ETM

New York

2024

For Issue 4 of Extra Time Magazine, we collaborated with Under Armour to concept, art direct, and produce a custom editorial photoshoot spotlighting the launch of their Magnetico Elite 4 football boot and their Terrace Collection. The campaign was designed to align with the issue’s theme, Rivals, highlighting the speed, precision, and confidence the boots inspire on the pitch. From creative direction to final layout, the project fused product storytelling with culture-forward aesthetics, bridging performance and style for a new generation of players and readers.

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