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We are a multidisciplinary creative studio shaping culture through storytelling, design, & community.

Rooted in football.

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Featured Projects

Two black boxes with the Under Armour logo and the word 'MANSORY' in aqua blue text, illuminated against a greenish background.

Under Armour X Mansory

In collaboration with Under Armour, we designed and produced a limited-edition photo book celebrating the UA × Mansory partnership, that ran through 2025, where sports performance meets automotive precision.

Art Direction, Design, and Print | NYC

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Group of chefs wearing white jackets and caps, gathered in a circle outdoors, with a building in the background.

Adidas X Havas ME

A zine created for Adidas’ Adilicious campaign, which spotlighted 11 restaurants around the world through limited-edition shoes — including Dubai’s iconic Ravi Restaurant, a beloved Pakistani-Indian eatery serving since 1978.

Editorial Design | DUBAI

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Black background with white text reading 'Creators of Craft' and a copyright symbol.

Vogue Arabia

A campaign identity exploring contemporary craft at the intersection of tradition and digital culture. Leading the creative direction and branding, shifting the concept into print and digital assets for events, social media, and web platforms.

Creative Direction + Design | DUBAI

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Text reading 'Mama Eh Elyanna' on a black background.

Elyanna

We collaborated with Elyanna to design typography and visuals for her albums, singles, and Woledeto world tour — blending Arab heritage with Western influences. From Coachella to global stages, the work reflects authentic cultural expression and storytelling.

Typography | NYC

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Creative Direction
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Branding
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The image displays a collection of brand logos, including Hublot, Classic Football Shirts, IQOS, and others, arranged with spotlights and stage lighting, suggesting a promotional or sponsored event.